We need an amazing:
In-bound Marketing Manager
- Located in Manly
- Be part of our small passionate team
- Develop your strengths!
We are seeking an enthusiastic digital / in-bound Marketing whizz with exceptional organisational and interpersonal skills to play a pivotal role in our little office in Manly. You’ll be involved in the day to day running of all marketing initiatives, including digital mailings, social media, and in-bound marketing campaigns.
We are a small office and a friendly bunch of people! We enjoy working hard and have a good laugh too. Sense of humour is important.
We design and deliver highly practical, neuroscience-based, training, coaching and development services on all levels, to all levels. All of our programs translate directly into real life action and results. We deliver solutions from a single training program to multi-site, multi-team programs across Australia.
The right person will take ownership of all our Marketing strategies and analytics. As a key member of our office your responsibilities include, but are not limited to:
- Management of the company’s website performance, maximising online conversion through effective customer journeys
- Creating content and executing email marketing campaigns, through Hubspot
- Execute the strategy for nurturing inbound leads through a mix of helpful content and other call-to-action initiatives
- Analysing and interpret behaviours and patterns that creates qualified leads
- Conceptualise and execute the social media strategy
- Create, design and write a range of marketing initiatives regarding training programs, coaching assignments and courses
- Drive high value traffic through digital marketing strategies including SEO, SEM, Remarketing, Personalisation and communications.
- Manage third party relationships where relevant
- Create and implement new projects and creative ideas that help improve customer engagement rates
- Identify new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events
- Propose new marketing or business initiatives – and develop and deliver!
We offer a role with a diverse range of responsibilities. To be considered we are looking for:
- Solution focused individual
- Can do, positive attitude and prides themselves on going above and beyond expectations
- Proven ability to think outside the box, show initiative and effectively resolve conflict
- Work autonomously as well as in a team
- Willingness to go and observe our training programs to get an understanding of what we deliver
- Sense of humour
- Solid knowledge of website analytics tools e.g. Google Analytics
- Polished verbal, presentation and written communication skills
- Experience/knowledge of integrated marketing campaigns across digital channels (SEM, SEO, EDM, etc.)
- Experience/knowledge in campaign monitoring, analysis and optimising digital marketing campaigns
- Ability to distribute content across different channels
- Knowledge of current and emerging trends in digital marketing
- A comprehensive understanding of Internet best practices and the impact that these have on SEO
- Excellent understanding of all marketing tactics
- Ideally: Experience working with a CRM platform/Hubspot
- Ability to multi-task, prioritise, and manage time effectively
You will be professional, mature with excellent time management skills and a flexible approach to turn your hand to whatever the situation requires. You must understand digital marketing, be
a respectful communicator, enjoy writing and possess a creative personality. Whilst not essential, prior experience in training or coaching environment would be highly regarded.
What we offer:
- Working with our fun, passionate team in beautiful Manly (close to the ferry)
- Develop this role to grow your strengths! We love new ideas!
- This role can be your platform for further development – we at Southern Cross Coaching & Development take personal and professional development very seriously!
- Flexibility – we will consider part-time or flexible working hours to suit your situation
