Marketing Manager

We need an amazing:

In-bound Marketing Manager

  • Located in Manly
  • Be part of our small passionate team
  • Develop your strengths!

We are seeking an enthusiastic digital / in-bound Marketing whizz with exceptional organisational and interpersonal skills to play a pivotal role in our little office in Manly.  You’ll be involved in the day to day running of all marketing initiatives, including digital mailings, social media, and in-bound marketing campaigns.

We are a small office and a friendly bunch of people! We enjoy working hard and have a good laugh too. Sense of humour is important.

We design and deliver highly practical, neuroscience-based, training, coaching and development services on all levels, to all levels. All of our programs translate directly into real life action and results. We deliver solutions from a single training program to multi-site, multi-team programs across Australia.

The right person will take ownership of all our Marketing strategies and analytics. As a key member of our office your responsibilities include, but are not limited to:

  • Management of the company’s website performance, maximising online conversion through effective customer journeys
  • Creating content and executing email marketing campaigns, through Hubspot
  • Execute the strategy for nurturing inbound leads through a mix of helpful content and other call-to-action initiatives
  • Analysing and interpret behaviours and patterns that creates qualified leads
  • Conceptualise and execute the social media strategy
  • Create, design and write a range of marketing initiatives regarding training programs, coaching assignments and courses
  • Drive high value traffic through digital marketing strategies including SEO, SEM, Remarketing, Personalisation and communications.
  • Manage third party relationships where relevant
  • Create and implement new projects and creative ideas that help improve customer engagement rates
  • Identify new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events  
  • Propose new marketing or business initiatives – and develop and deliver!

We offer a role with a diverse range of responsibilities. To be considered we are looking for:

  • Solution focused individual
  • Can do, positive attitude and prides themselves on going above and beyond expectations
  • Proven ability to think outside the box, show initiative and effectively resolve conflict
  • Work autonomously as well as in a team
  • Willingness to go and observe our training programs to get an understanding of what we deliver
  • Sense of humour
  • Solid knowledge of website analytics tools e.g. Google Analytics
  • Polished verbal, presentation and written communication skills
  • Experience/knowledge of integrated marketing campaigns across digital channels (SEM, SEO, EDM, etc.)
  • Experience/knowledge in campaign monitoring, analysis and optimising digital marketing campaigns
  • Ability to distribute content across different channels
  • Knowledge of current and emerging trends in digital marketing
  • A comprehensive understanding of Internet best practices and the impact that these have on SEO
  • Excellent understanding of all marketing tactics
  • Ideally: Experience working with a CRM platform/Hubspot
  • Ability to multi-task, prioritise, and manage time effectively

You will be professional, mature with excellent time management skills and a flexible approach to turn your hand to whatever the situation requires. You must understand digital marketing, be

a respectful communicator, enjoy writing and possess a creative personality. Whilst not essential, prior experience in training or coaching environment would be highly regarded.

What we offer:

  • Working with our fun, passionate team in beautiful Manly (close to the ferry)
  • Develop this role to grow your strengths! We love new ideas!
  • This role can be your platform for further development – we at Southern Cross Coaching & Development take personal and professional development very seriously!
  • Flexibility – we will consider part-time or flexible working hours to suit your situation

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